Thank you, Waitrose! Free, expensive, friendly, and ethical.

Being Human

Not only have Waitrose just topped the list of most ethical supermarkets but they’ve also just called me up to give me a bunch of free wood.

I was there the other day filling up with petrol, and they had something sitting in a huge wooden crate next to the car wash, so I asked if they had plans for the wood once they’d unpacked it.

They didn’t know, so I left a number, and they’ve just called up, three days later, and said it’s ready for pickup if I’d like it!

Ace! Thanks, Waitrose!


Ed Dowding

Ed Dowding

Founder, strategist, writer, gadfly, TED talker, world-record holder, and (foolishly) reality-TV farmer.DOES: Innovation, Product, Advocacy THINKS: Regenerative Systems, Institution design, 300 year horizons

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