Being Human

Thank you, Waitrose! Free, expensive, friendly, and ethical.

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Not only have Waitrose just topped the list of most ethical supermarkets but they’ve also just called me up to give me a bunch of free wood.

I was there the other day filling up with petrol, and they had something sitting in a huge wooden crate next to the car wash, so I asked if they had plans for the wood once they’d unpacked it.

They didn’t know, so I left a number, and they’ve just called up, three days later, and said it’s ready for pickup if I’d like it!

Ace! Thanks, Waitrose!

Founder, strategist, writer, gadfly, TED talker, world-record holder, and (foolishly) reality-TV farmer.DOES: Innovation, Product, Advocacy THINKS: Regenerative Systems, Institution design, 300 year horizons

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