The Bottled Water Challenge – your opinions sought!Collaboration, Systems thinking
Public opinion needed here, please help!
There’s a charity water company which raises £10k/yr from bottled water sales. This funds 3 clean water projects in India.
The person running this activity costs £10k/yr in salary. Externalised costs include extraction, bottling, labelling, transport, and refrigeration.
Costs: £10k + externalities
Yield: £10k + cascading benefits
So by now you might be thinking there’s probably a better way to do this. After all, shipping bottled water around a well-developed country to attend to an understandable but misguided desire to feel good by buying a redundant and resource-inefficient product probably isn’t the best way to help us transition to a better society.
Here’s the challenge to you:
If you can think of a better way to help fund clean water projects, they’ll shut down their activities, and tell the world why they’ve changed their approach.
(Which, it seems, would be a pretty potent and wonderful message since there are very few companies who are prepared to change everything they do to make the world better.)
Ideas in the comments, please.