Nudge: Rational man

I’ve been reading Nudge of late. It’s a book about rational man (doesn’t really exist) vs irrational man (does exist, is us). To
demonstrate these points it presents a few examples and mental exercises to show how we should behave vs how we do behave. And in each of these I choose the rational answer. Which is odd, because I’m also deeply irrational at times.

This pattern will come as no surprise to friends and former girlfriends, and also makes me realise why I’ve spent so much time
reading books like “How to win friends and influence people” and other books on psychology and social psychology in a bid to understand more of how and why people operate as we do. I’m reminded that a number of people have told me I’m an Asperger’s candidate.

Anyway there’s my insecure exposure for the day. What I meant to say was that “Nudge” is pretty interesting.

Ed Dowding

Ed Dowding

Founder, strategist, writer, gadfly, TED talker, world-record holder, and (foolishly) reality-TV farmer. DOES: Innovation, Product, Advocacy THINKS: Regenerative Systems, Institution design, 300 year horizons

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