The Bottled Water Challenge – your opinions sought!

Public opinion needed here, please help!

There’s a charity water company which raises £10k/yr from bottled water sales. This funds 3 clean water projects in India.

The person running this activity costs £10k/yr in salary. Externalised costs include extraction, bottling, labelling, transport, and refrigeration.

Costs: £10k + externalities
Yield: £10k + cascading benefits

So by now you might be thinking there’s probably a better way to do this. After all, shipping bottled water around a well-developed country to attend to an understandable but misguided desire to feel good by buying a redundant and resource-inefficient product probably isn’t the best way to help us transition to a better society.

Here’s the challenge to you:

If you can think of a better way to help fund clean water projects, they’ll shut down their activities, and tell the world why they’ve changed their approach.

(Which, it seems, would be a pretty potent and wonderful message since there are very few companies who are prepared to change everything they do to make the world better.)

Ideas in the comments, please.