How to sound more important

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When you talk, there are times when you might raise the pitch of your voice to give the word emphasis.

Instead, you can sound like an important person in a suit by simply lowering it on the same word.

Try it: “I don’t *really* think that’s a good idea” vs “I don’t _really_ think that’s a good idea”.

Founder, strategist, writer, gadfly, TED talker, world-record holder, and (foolishly) reality-TV farmer.DOES: Innovation, Product, Advocacy THINKS: Regenerative Systems, Institution design, 300 year horizons