How to sound more important


When you talk, there are times when you might raise the pitch of your voice to give the word emphasis.

Instead, you can sound like an important person in a suit by simply lowering it on the same word.

Try it: “I don’t *really* think that’s a good idea” vs “I don’t _really_ think that’s a good idea”.

Ed Dowding

Ed Dowding

Founder, strategist, writer, gadfly, TED talker, world-record holder, and (foolishly) reality-TV farmer. DOES: Innovation, Product, Advocacy THINKS: Regenerative Systems, Institution design, 300 year horizons