WeFirst Manifesto - Ten Core Beliefs

  • An inter-dependent, global community requires an expanded definition of self-interest.

  • The future of profit is purpose.

  • Technology is teaching us to be human again.

  • Consumers want a better world, not just better widgets.

  • Brands must become architects of community.

  • Brands must become day traders in social emotion.

  • The evolution of revolution is contribution.

  • We cannot separate living and giving if we hope to build a better world.

  • Life’s necessities must generate the necessities for life.

  • Prosperity is not the wealth of a few but the well-being of many.

Source: http://wefirstbranding.com/manifesto