Adventure Travel Trade Association tour operators, which together serve roughly two million customers annually, reported that travelers are showing increased interest in the following:
Custom itineraries: 84% (i.e., 84% of operators reported an increased interest)
Shorter duration trips: 73%
Closer-to-home, shorter haul trips: 55%
Activity based adventures: 79%
Cultural-interaction adventures: 70%
Volunteering within travel: 40%
Multigenerational travel: 55%