- The Art of Starting
Make meaning
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Ask women
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Get going
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The Art of Positioning
Seize the high ground
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Make it personal
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Niche thyself
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The Art of Pitching
Explain in the first minute
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Answer the little man
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10 slides
Title
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Problem
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Solution
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Business model
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Underlying magic
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Marketing and sales
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Competition
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Team
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Projections
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Status and timeline
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20 minutes
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30 point font
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The Art of Writing a Business Plan
Pitch then plan
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Focus on the executive summary
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Write deliberate, act emergent
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The Art of Raising Capital
Build a real business
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Get an intro
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Clean up your act
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The Art of Bootstrapping
Manage for cash flow, not profitability
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Build a bottom-up forecast
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Focus on function, not form
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The Art of Recruiting
Hire infected people
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Double check your gut
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Apply the shopping center test
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The Art of Partnering
Partner for “spreadsheet” reasons
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Ensure that middles and bottoms like the deal
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Cut win-win deals
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The Art of Branding
Create a contagion
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Lower the barriers to adoption
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Foster a community
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The Art of Rainmaking
Let a hundred flowers blossom
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Suck down
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Go after agnostics
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The Art of Being a Mensch
Help a lot of people
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Do what’s right
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Pay back society
Summary of Art of the Start, by Guy Kawasaki