- The Art of Starting
Make meaning
Ask women
Get going
The Art of Positioning
Seize the high ground
Make it personal
Niche thyself
The Art of Pitching
Explain in the first minute
Answer the little man
10 slides
Title
Problem
Solution
Business model
Underlying magic
Marketing and sales
Competition
Team
Projections
Status and timeline
20 minutes
30 point font
The Art of Writing a Business Plan
Pitch then plan
Focus on the executive summary
Write deliberate, act emergent
The Art of Raising Capital
Build a real business
Get an intro
Clean up your act
The Art of Bootstrapping
Manage for cash flow, not profitability
Build a bottom-up forecast
Focus on function, not form
The Art of Recruiting
Hire infected people
Double check your gut
Apply the shopping center test
The Art of Partnering
Partner for “spreadsheet” reasons
Ensure that middles and bottoms like the deal
Cut win-win deals
The Art of Branding
Create a contagion
Lower the barriers to adoption
Foster a community
The Art of Rainmaking
Let a hundred flowers blossom
Suck down
Go after agnostics
The Art of Being a Mensch
Help a lot of people
Do what’s right
Pay back society
Summary of Art of the Start, by Guy Kawasaki