Things are looking good for GoodBreaks

General

Adventure Travel Trade Association tour operators, which together serve roughly two million customers annually,  reported that travelers are showing increased interest in the following:

  • Custom itineraries: 84% (i.e., 84% of operators reported an increased interest)
  • Shorter duration trips: 73%
  • Closer-to-home, shorter haul trips: 55%
  • Activity based adventures: 79%
  • Cultural-interaction adventures: 70%
  • Volunteering within travel: 40%
  • Multigenerational travel: 55%

Adventure Travel News


Ed Dowding

Ed Dowding

Founder, strategist, writer, gadfly, TED talker, world-record holder, and (foolishly) reality-TV farmer. DOES: Innovation, Product, Advocacy THINKS: Regenerative Systems, Institution design, 300 year horizons

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