Ed Dowding

The best way to survive the 21st century is together. The way we do things today does not need to be, nor can it be, the way we do things tomorrow.

Adventure Travel Trade Association tour operators, which together serve roughly two million customers annually,  reported that travelers are showing increased interest in the following:

  • Custom itineraries: 84% (i.e., 84% of operators reported an increased interest)
  • Shorter duration trips: 73%
  • Closer-to-home, shorter haul trips: 55%
  • Activity based adventures: 79%
  • Cultural-interaction adventures: 70%
  • Volunteering within travel: 40%
  • Multigenerational travel: 55%

Adventure Travel News

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