Ed Dowding

The best way to survive the 21st century is together. The way we do things today does not need to be, nor can it be, the way we do things tomorrow.

Jun 4, 2007

How to tell if something is a good idea

1. Exactly what problem will this solve? (value proposition)
2. For whom do we solve that problem? (target market)
3. How big is the opportunity? (market size)
4. What alternatives are out there? (competitive landscape)
5. Why are we best suited to pursue this? (our differentiator)
6. Why now? (market window)
7. How will we get this product to market? (go-to-market strategy)
8. How will we measure success/make money from this product? (metrics/revenue strategy)
9. What factors are critical to success? (solution requirements)
10. Given the above, what’s the recommendation? (go or no-go)

http://www.svproduct.com/SVPG/BLOG/C6A1F8DE-357E-474E-831D-1B65BE3C2E78.html

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About me

Systems analyst and designer, strategist, writer, campaigner, provocateur, permaculturist, web developer, and occasional TV farmer and sheep wrangler.

There are elegant and enjoyable solutions for the many interlinked problems humanity faces. I like to communicate them, and find ways of moving organisations and individuals towards them.

If you'd like me to work for you, I'm probably happy to help if you're doing something good.

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